Centered on the practice of gentle dentistry, Bright Side Dental is creating a new level of dental care for the Michigan communities that it services. Dr. Gershonowicz and Dr. Neme started Bright Side with a vision of care and communication to outshine any other dentist office.

One patient described her experience, “It’s always a pleasure to come in to your office and see everyone. It’s more like family. Thank you for caring for everyone’s well-being to make them comfortable.” J.R. Another said, “Everyone from beginning to the end of my visits are always extremely kind and caring. It’s why I drive so far to go to the dentist!” S.J.

Each one of the staff is hand picked for their level of care. They are selected for their innately sensitive communication skills, bringing a high level of thoughtfulness to the practice, at which all the staff truly excels. Additionally, they all take special communication classes geared to improve their ability to effectively communicate as well as listen.

Gentle dentistry is a practice that puts care and concern for the patient at the forefront of the treatment. This begins with the way the patient is greeted and how patient care is initiated. A friendly reception, help with forms and minimal wait times begin this care.

The hallmark of gentle dentistry is a highly personalized appointment, geared to avoid pain and stress wherever possible. The doctors administer low or no-pain shots that de-sensitize only the exact area to be worked on. Each patient is advised to inform the doctor of any stress, pressure or pain. In this way only the source of discomfort is addressed and completely handled.

R.S., a recent patient, shares her experience at Bright Side Dental. “I had bad experiences in the past. I was scared to go back to see a dentist. When I broke my tooth in May I had no choice but to be seen by a dentist. My tooth was really hurting me. I found Bright Side Dental off of a flyer and on the internet.”

“I called and made an appointment. I came in and was seen by the doctor. He talked to me and told me that I needed a root canal. I was very nervous and scared to have one. I made an appointment the following week. He was very nice and gentle.”

When a call comes in concerning a patient with a broken tooth or dental pain, the office has a routine action. Whenever possible, these patients are scheduled and seen that day! Same-day appointments are intended to fully treat the problem, which is this office’s standard of care.

Dr. Gershonowicz and Dr. Neme know how important a patient’s time can be. They established these offices with schedules that include weekday evenings and Saturdays. That way it is easier for patients who are not available during the workday to get the dental care that they need.

Bright Side Dental offers three convenient dentist offices within Detroit, Michigan proper. They are your gentle dentistry office with locations in Canton, Sterling Heights, Livonia and soon-to-open Royal Oak.

One certain way to know about a company is to see how many of their clients, customers or in this case, patients, are recommending the business to their friends and family. Bright Side Dental, a premiere Michigan family dentist, finds the majority of their patients sending in their friends and family.

When a survey was done on the patients of Bright Side Dental, the answer was overwhelmingly positive. The question was simple, “Would you recommend our office to others?” They answered:

When a survey was done on the patients of Bright Side Dental, the answer was overwhelmingly positive. The question was simple, “Would you recommend our office to others?” They answered:

“Yes- You held true to what you advertise – gentle dentistry.” G.S.

“Yes- Your office staff is friendly and fast. The hygienist and Dr. Neme took the time to explain procedures and answer my questions.” J.F.

“Yes- Your service is very good.” C.H.

“Yes- I know they would be well taken care of.” Anonymous Patient

“Yes- Good location, great hours, wonderful practice.” Anonymous Patient

“Yes- From the first phone call until my thank you note you sent me in the mail, it was a very comfortable and impressive environment.” L.S.

“Yes- Methods and equipment were updated.” S.D.

“Yes- My family is very satisfied with the service.” C.P.

“Yes- No pain!” Anonymous patient

“I even called my mom on her vacation in Florida and told her she had to come there!” A.S.

“I plan on staying with this office.  You work with me as far as fitting me into your schedule even though I work full time.” J.F.

“Everyone I met was terrific – I have no suggestions for improvement.  Keep up the good work!” N.F.

“The first thing I noticed when I walked in was the smell (don’t panic- this is a good thing!).  Most dentist offices have that “smell” that hits you right in the face when you first walk in.  Yours doesn’t. For me, that eased my anxiety immediately.” G.S.

“I appreciated the ‘estimated treatment plan’- no surprises!  I knew my share of payments before the procedure.” Anonymous patient

“I love that you sent me a welcome card.  The personal note from Dr. Gershonowicz was very unexpected and a great touch.” A.D.

“I was impressed with all the latest dental equipment and methods that I did not experience with my previous dentist.” C.C.

“My wife and I were very happy with the consultation.  Dr. Neme was friendly, took his time & we walked away happy with the results.” E.M.

“In my opinion I think you all do a great job.  You have a great staff, everything was explained to me very clearly, and I felt very comfortable.” D.S.

“I was very happy that I was able to get a lot of work done in one visit! It was very hard for me to get there, and having the convenience of getting everything done while I was there was Great!” J.A.

“Everyone was especially nice and professional. Especially Dr. Grytzelius and Rici!” M.B.

Bright Side Dental is proud to serve the communities of Canton, Sterling Heights, Livonia and soon-to-open, Royal Oak with top quality dentistry. The level of care and quality surpasses traditional dental care and raises the standard to new heights.