The two doctors that created Michigan family dentist, Bright Side Dental, wanted to make a new level of patient care available to their patients. Doctors Gershonowicz and Neme founded this entire concept on the motto “we want to treat our patients as we would want to be treated.”
This philosophy begins with gentle dentistry which, when put into practice, means that when the patients arrive in the office, it’s so different, they can feel it. From the welcome a patient receives upon arrival, to the care that is given to their every needs and concerns, the attention to detail that ensues has the least stress and makes for the most relaxing dental appointment possible.
“This was my first time here and the staff was wonderful. So friendly and helpful! Dr. Neme and his staff made me feel very welcome! I will come here for all of my dental needs! Thank you! Great job!” JV explained. This response is typical, as most patients come to the office again and again.
Another new patient described his visit. The “office and reception area layout and design were great. Waiting time was minimal. Very friendly and smiling staff.” said P.L. Prompt appointment times are an important part of this new standard of patient care.
Pain is avoided at each and every step of any procedure, using careful and methodical techniques that provide the gentlest treatment possible. The proper use of dental instruments and procedures is important, as well as advanced anesthesia techniques, including the newest painless treatments whenever possible.
Therefore, these caring and competent doctors really leave an impression on the patients. “Awesome doctors, especially Dr. Black!” said T.A. Another patient, R.S described his visit, “Dr. Grytzelius was very professional, honest, and he didn’t make me feel like he was in a rush.”
Bright Side Dental offers same-day emergency dental care. They know it’s imperative to care for any dental pain or broken teeth, whenever possible on the same day as the patient phones into the office.
Knowing that their family is in such caring hands, with people who are truly concerned, is important in an emergency. In this circumstance Bright Side does everything possible to completely treat that emergency that day. The intention is to avoid any need to return for further treatment on the problem tooth.
Some patients feel that this philosophy shines through to the way the office looks. A.E. described her reaction to the office décor – “Clean and friendly environment. Very nicely decorated. The staff was very friendly, courteous, and pleasant.”
In order for a patient to make the correct decision about their dental procedure plan, it is important for the doctors to meticulously describe the condition and solution necessary. These patients agree. The dentist “was very professional, and took the time to explain everything. I would highly recommend him.” said M.C. And D.M. shared this, “Dr. Black was very thorough and informative.”
This staff is completely service oriented and provides what is truly needed from a state-of-the-art dental office. The patients feel taken care of, experiencing the most stress-free appointments ever, over and over. Bright Side Dental offers this level of dentistry at any one of the three convenient Michigan family dentist offices located in Sterling Heights, Canton or Livonia.

1-800-PAINLESS